What would I do...

Recently I read about BlackBerry and it all reminded me of Nokia and it's path to their place on market today. Today people saying that with current CEO being replaced with interim person(or maybe not), that new CEO is going to be on suicidal mission to get BlackBerry back on track. While that mission sounds almost impossible I think that company still has not lost all of it's potential and with a right person in charge could become strong company again. So I thought to myself: "What would I do if I was BlackBerry's CEO?".
For the last several years BlackBerry was lacking behind on a hardware part up to the point where their phone would be dead years before it's released. Unfortunately for them technologies on mobile market were going at the pace of  PC's market back in 90th. They clearly lost place on the market, and there is no reason for them to keep that part of their business. It might be cheaper to design one phone from the parts available on the market, and then go with it. On a software part these days operational system of the phone does not matter too much, what matters is eco system. Today market is technically divided between 2 large eco systems which are iOS and Android OS. Just like Nokia made their choice to get rid of their home grown OS, it might be better for BlackBerry to put their own system on shelves for a while. Don't get me wrong, in the long run they would need it, but today they need a jump start.
With all that being said you may ask your self what is left then? Well they still have a lot of great things to build business upon. I think they need to concentrate on services and products people love and become more service oriented company. One example is BBM, even with their phones being outdated people were keeping them just to use their messenger. All they needed is seamlessly let people use phones they love with service they love and later they could charge  money. Well that attempt is resulted into a large fiasco during the lunch, but fortunately for them that's not the only product from BlackBerry people like, there are few more and that's what I think they need to emphasize on to become a strong company again.
That's a just few thoughts based on information which surfaced over the last few weeks.

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